“Back in the days I told Omnipoint Phones that if you make your commercials sound more like records people wouldn’t turn away from the radio so fast when the commercials came on. So I got guys like DJ Clue? to plug their product on mixtapes. That was one of the beginnings of mixtape marketing. I was getting Clue? $1000 or $2000 a CD just to mention Omnipoint…”
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